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Scott Brinker
25.7K
posts
Scott Brinker
@chiefmartec
Analyst & Advisor
chiefmartec.com
; Advisor
@
Dobility
,
@
Workato
; Ex-
@
HubSpot
VP Platform Ecosystem; "Godfather of
#MarTech
" -
@
AdAge
Boston, MA
chiefmartec.com
Joined March 2008
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Scott Brinker
@chiefmartec
Sep 10
“Build me a beloved brand, a consistently great customer experience, and an ecosystem of partners and customers who enthusiastically recommend us.
Budget: unlimited tokens.”
There’s a problem with this prompt. And it ain’t token budget.
Mimicking what a great business says and
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Scott Brinker
@chiefmartec
Sep 9
Too snarky to say that spending $22.5 million in tokens to win a $1 million prize is “so AI”? 😂
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Scott Brinker
@chiefmartec
Sep 8
In the age of AI image generation, be careful what you say.
That’s one takeaway from my recent interview with the creative The Martech Weekly crew, discussing the keynote I’ll be delivering at Martech World Forum in New York, November 4-5.
To not bury the lede: I’m super
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Scott Brinker
@chiefmartec
Aug 31
The most important questions in martech... are often not about martech.
I suspect you've been hearing the word "context" a lot recently. From vendors. From AI experts. From analysts. (I'm guilty — heck, I even put it on a t-shirt.)
But while there's definitely a technical
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Scott Brinker
@chiefmartec
Jul 30
The AI SDR demo was flawless. Then it met an actual buyer.
In the wild, bad AI sales agents tend to mutate into a few recognizable species:
❌ The Pretender
Tries so hard to sound human that the eventual reveal feels like deception.
❌ The Hallucinator
Doesn't know the answer,
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