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“The Godfather of Martech” – Ad Age
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and a collection of in-depth reports covering the State of Martech and major strategic developments in marketing technology management.
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Advisory
Strategic guidance for marketing leaders and martech companies navigating platform strategy, ecosystem design, and go-to-market in the AI age.
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In-person keynotes and webinars on martech strategy, AI in marketing, and the evolution of marketing technology for conferences and team meetings worldwide
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Latest from the Newsletter
Better blindness: the marketing work we stopped seeing
by
Scott Brinker
on September 15, 2026
“There’s more marketing in heaven and earth than is dreamt of in your philosophy.” ~ Shakespeare (sort of)
The death of moats in marketing and martech is greatly exaggerated
by
Scott Brinker
on September 10, 2026
The unexpected upside of Martec’s Law and the advantages your competitors can’t prompt into existence
Not all humans-in-the-loop are equal
by
Scott Brinker
on August 21, 2026
Which human? How much attention? And where in the loop?
AI abundance has a coherence problem. Paging product marketing.
by
Scott Brinker
on August 11, 2026
AI doesn’t eliminate the constraints on innovation. It moves them — from building things to making them matter.
Could you have AI sales agents that buyers would actually appreciate?
by
Scott Brinker
on July 23, 2026
An evolutionary model and capability framework that rises above the cliché AI SDR
Vibe coding in marketing? We surveyed 300+ marketing leaders on its adoption
by
Scott Brinker
on June 25, 2026
A joint research project between chiefmartec and UserEvidence dispels some myths and shows how
Latest from the Blog
2026 Marketing Technology Landscape Supergraphic: Peak Martech Achieved! (Maybe)
tl;dr The martech landscape effectively stopped growing this year, up just 0.79% to 15,505 products. After 15 years of relentless expansion, we may have finally hit peak martech — or at least a plateau. But underneath that flat headline, the market is churning fiercely: 1,488 products were added, while 1,367 were removed. Content marketing’s AI…
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: 2026 Marketing Technology Landscape Supergraphic: Peak Martech Achieved! (Maybe)
Jon Miller’s Predictions for B2B Go-To-Market in 2026
The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in this space, this is what he anticipates…
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: Jon Miller’s Predictions for B2B Go-To-Market in 2026
In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT,…
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: In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…
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