Moving beyond a customer service tool, the upgraded Olive acts as a personal helper that takes the stress out of the weekly shop. New features include:
\r\nPersonalised Meal Planning & Shopping: Olive can now help customers create entire weekly meal plans based on their preferences. Olive can also act as a personal shopping assistant for everything from everyday essentials to special occasions, like planning a birthday party.
\r\nBudget Support: Olive can identify specials and "smart swaps" to help families save money on their weekly shop.
\r\nAlongside the upgrades to Olive, the Woolworths app is also helping to cut down time spent creating a shopping list or building a basket with two new features, including:
\r\nSnap & Shop: Customers can now take a photo of a handwritten list or a recipe from a magazine, and the app instantly turns it into a shopping list.
\r\nSmart Baskets: To enable customers to build a basket faster, the app now predicts recurring weekly items and suggests "smart additions" based on a customer's past shopping habits.
\r\nWoolworths Group Managing Director of eComX and Chief Digital & Analytics Officer Amitabh Mall said: “Our customers are telling us they want grocery shopping to be faster and more intuitive, so we are leaning into that feedback to take our digital tools to the next level.
\r\n“We’ve designed the new Olive to make sure technology remains a helper and not a decider. While Olive can do the heavy lifting to suggest products and build a basket, customers will remain in complete control, reviewing and approving all items before checkout.”
\r\n“This is a massive step forward that will change how people shop with us. It’s about using technology to take the hassle out of the weekly shop, whether it's sticking to a strict weekly budget, hunting for fresh lunchbox inspiration, or organising a weekend BBQ.”
\r\nWe have implemented guardrails for Olive to follow in line with our existing safety, product and privacy requirements.
\r\nThe updated Olive experience, powered by Google Cloud's Gemini Enterprise, will be rolling out to all customers using the Woolworths app in pick up and delivery mode in July.
\r\nENDS
\r\n\r\n"}}" id="text-f112867c68" class="cmp-text"> 29 June 2026: Juggling the weekly grocery shop, meal planning, and family budgeting is about to get a whole lot easier for Aussie households, thanks to a major upgrade to Woolworths’ AI assistant Olive. Moving beyond a customer service tool, the upgraded Olive acts as a personal helper that takes the stress out of the weekly shop. New features include: Personalised Meal Planning & Shopping: Olive can now help customers create entire weekly meal plans based on their preferences. Olive can also act as a personal shopping assistant for everything from everyday essentials to special occasions, like planning a birthday party. Budget Support: Olive can identify specials and "smart swaps" to help families save money on their weekly shop. Alongside the upgrades to Olive, the Woolworths app is also helping to cut down time spent creating a shopping list or building a basket with two new features, including: Snap & Shop: Customers can now take a photo of a handwritten list or a recipe from a magazine, and the app instantly turns it into a shopping list. Smart Baskets: To enable customers to build a basket faster, the app now predicts recurring weekly items and suggests "smart additions" based on a customer's past shopping habits. Woolworths Group Managing Director of eComX and Chief Digital & Analytics Officer Amitabh Mall said: “Our customers are telling us they want grocery shopping to be faster and more intuitive, so we are leaning into that feedback to take our digital tools to the next level. “We’ve designed the new Olive to make sure technology remains a helper and not a decider. While Olive can do the heavy lifting to suggest products and build a basket, customers will remain in complete control, reviewing and approving all items before checkout.” “This is a massive step forward that will change how people shop with us. It’s about using technology to take the hassle out of the weekly shop, whether it's sticking to a strict weekly budget, hunting for fresh lunchbox inspiration, or organising a weekend BBQ.” We have implemented guardrails for Olive to follow in line with our existing safety, product and privacy requirements. The updated Olive experience, powered by Google Cloud's Gemini Enterprise, will be rolling out to all customers using the Woolworths app in pick up and delivery mode in July. ENDS About us We are on a mission to deliver the best in convenience, value and quality for our customers. Learn more Postal Address\r\n
PO Box 8000
\r\nBaulkham Hills
\r\nNSW 2153
\r\nStreet Address
\r\n1 Woolworths Way
\r\nBella Vista
\r\nNSW 2153
\r\n"}}" id="text-f5d9b6f8e4" class="cmp-text"> Postal Address PO Box 8000 Baulkham Hills NSW 2153 Street Address 1 Woolworths Way Bella Vista NSW 2153 Home Careers Community Sustainability Reconciliation at Woolworths Group Stories Terms and Conditions Privacy Centre Privacy policy Cookies statement Woolworths Group acknowledges the many Traditional Owners of the lands across Australia, and pay our respects to their Elders past and present. We recognise their strengths and enduring connection to lands, waters and skies as the Custodians of the oldest continuing cultures on the planet. We are committed to actively contributing to Australia’s reconciliation journey through listening and learning, empowering more diverse voices, caring deeply for our communities and working together for a better tomorrow. Read more about our commitment to reconciliation ©2021 Woolworths Group Limited. All Rights Reserved. ABN 88 000 014 675.