Get The Perfect Look with ‘My Stylist’: The Newly Launched AI-Powered Styling Assistant by Myntra, Right Ahead of EORS-18

Picture this: you’re scrolling through millions and millions of products that you have access to online (that’s a crazy amount!) and still not being able to find that perfect outfit that sets you up for the evening planned with your friends! We’ve all been there – sometimes it’s hard to put together a killer look. 

That’s where Myntra swoops in to save the day.

Introducing the Snazzy New ‘My Stylist’

‘My Stylist’ is our newly launched feature on the Myntra app, designed in-house by our team of experts, that recommends our fashion-forward customers complete shoppable looks. The feature can be accessed through the floating action button or ‘M-Explore’ on the homepage of the app.

Once you click on it, it recommends outfits from ~4.5 lakh styles from fashion and lifestyle categories, based on uploaded images from your offline wardrobes, your purchase history and browsing history on the app, and the trending, popular outfits on the platform. How cool? Exactly!

Say Goodbye to Fashion Dilemmas

Styling an outfit requires a keen eye for details. It needs a deeper understanding of the latest fashion trends, fabrics, colours, patterns, and most importantly, individual style preferences. ‘My Stylist’ ticks all the boxes – it’s like having a personal automated fashion guru at your fingertips that understands your style preferences! Along with providing real-time outfit recommendations, it suggests accessories and footwear to pair them with to get that complete desired look. It’s scalable, automated, customizable, and delivers real-time results that’ll have heads turning wherever you go. 

How Does It Work? 

‘My Stylist’ leverages AI algorithms, deep convolutional neural networks, and a trained Bi-LTSM model, expanding the dataset from Myntra’s catalog. Our in-house AI, ML models, and computer vision algorithms, combined with expert curation and styling, drive the My Stylist ‘Fashion Object Detection’, ‘Image Search’, and ‘Outfit Recommendations’. This enables handling a high volume of requests, ensuring a seamless experience! From you, it takes three key factors.

Myntra’s Innovative & Inclusive Approach To Personalized Fashion

This is only the beginning, and there’s more coming! The feature currently offers recommendations from Myntra’s expansive fashion and lifestyle  offerings, with an increased number of styles to be added soon. In its subsequent phases, the feature will also include elements like ‘Your Digital Wardrobe’ and ‘Save the Look’, along with additional customizable user options that consider factors like trends, age, gender, body type, and personal style, to take your shopping experiences a notch higher!

‘My Stylist’ is here to make your fashion dreams come true and take you on a visual journey of finding the perfect look that’s tailor-made just for you! And the timing couldn’t be better. Just in time for Myntra’s highly-anticipated 18th edition of End of Reason Sale (EORS), our epic biannual fashion event, we’re unleashing ‘My Stylist’ to fulfill all your outfit styling dreams.