Adam Robinson | The RB2B Newsletter
Search
Login
Sign Up
Adam Robinson
Adam Robinson is the Founder/CEO of Retention.com and RB2B. Adam bootstrapped Retention.com to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma.
Sep 20, 2026
•
4 min read
"Something really bad just happened"
Two weeks before I was supposed to sell my startup for $10m, we accidentally deleted the entire code base
Adam Robinson
Sep 12, 2026
•
1 min read
The FU money of SaaS
Every time I feel bad about my business I get dinner with my VC backed Founder friends.
Adam Robinson
Sep 5, 2026
•
1 min read
My advice to founders
Maybe it helps you
Adam Robinson
Aug 29, 2026
•
2 min read
How to bootstrap to $24m ARR with 5 employees
Here's the math on how I get MoltSets to $24m
Adam Robinson
Aug 21, 2026
•
1 min read
What does the CEO of a $32m ARR business do all week?
Most CEO’s would look at this calendar and say it’s a joke.
Adam Robinson
Aug 16, 2026
•
2 min read
VC just got worse for founders
What kind of moron signs up for this? A response to Harry Stebbings.
Adam Robinson
Aug 8, 2026
•
1 min read
We invented a new way to validate emails
Here’s what’s broken about B2B email validation (and how we fixed it)
Adam Robinson
Jul 31, 2026
•
1 min read
Hold me.
The MoltSets waitlist crossed 5,000 and I'm terrified.
Adam Robinson
Jul 23, 2026
•
1 min read
HubSpot just made a huge mistake
They caved to the Linkedin mob. It's a sad day for small founders.
Adam Robinson
Jul 15, 2026
•
3 min read
The Death of Signal Orchestration
The official autopsy of Koala, Warmly, Common Room, Pocus, Unify and Vector
Adam Robinson
Jul 9, 2026
•
2 min read
How to build an AI startup from $0
9 plays, 9 contractors, and the exact stack I'm using to launch MoltSets.
Adam Robinson
Jul 2, 2026
•
2 min read
Am I a scumbag for this?
An AI is iMessaging 1,335 prospects pretending to be me. It's working scary well
Adam Robinson
Jun 25, 2026
•
2 min read
Why I still build startups
I could sell my companies and retire. I won't. Here's why I have to keep building.
Adam Robinson
Jun 17, 2026
•
1 min read
Data companies are screwing startups on contact data
I'm sick and tired of it and we don't have to take it anymore.
Adam Robinson
Jun 11, 2026
•
1 min read
Going $0-1m ARR (again)
My 5-step plan for creating a lean, mean, high-velocity growth machine in 2026.
Adam Robinson
Jun 4, 2026
•
2 min read
I was wrong about MoltSets
Last Wednesday I gave up on my new startup entirely. I was devastated. Today, I think it's our next $10m ARR biz.
Adam Robinson
May 28, 2026
•
2 min read
RB2B just hit $9M ARR — here's why it's insane
15 facts about the most autonomous business I've ever built.
Adam Robinson
May 23, 2026
•
2 min read
I'm launching a new startup (and I'm terrified)
It's called MoltSets - Unlimited Contact Data API’s for Clay and Claude Code. Here’s our full business plan.
Adam Robinson
May 9, 2026
•
2 min read
Did the King of Linkedin go nuts?
Everybody thinks Chris Walker has lost his mind. They say he’s a fraud. Here’s why they’re wrong.
Adam Robinson
Apr 30, 2026
•
2 min read
"Why do you hate VCs?"
A response to Marty Kausas, founder of Pylon
Adam Robinson
Apr 19, 2026
•
1 min read
How Taylor replaced Clay with Claude Code
One of Clay's biggest users re-built his entire data and email system for $200/mo
Adam Robinson
Apr 9, 2026
•
2 min read
The worst sales email I've ever seen
The 4 dumbest things you could POSSIBLY do in a new sales role
Adam Robinson
Apr 1, 2026
•
2 min read
You can't vibe code Hubspot
The real reason SaaS stocks are getting smoked
Adam Robinson
Mar 19, 2026
•
3 min read
I was the only founder not using AI
What a dinner with 8 startup founders taught me about "productivity"
Adam Robinson
Mar 11, 2026
•
4 min read
How I hit 150,000 Linkedin followers
The 9 biggest lessons I learned after 36 months of posting on LinkedIn
Adam Robinson
Load more
The RB2B Newsletter
Get the inside scoop on everything we’re doing to bootstrap our $30m ARR SaaS to $100m and beyond!
arrow-right
© 2026 The RB2B Newsletter.
beehiiv
Powered by beehiiv